Did you just launch your website to crickets?
Did you spend hours agonising over what to say, and then nobody seemed to care?
Were you hoping that when your website went live the money would start rolling in?
I understand because many years ago I was there too, and now so are many of the clients that call me in desperation.
And my heart breaks to see an excited brand owner launching to a platform that collapses beneath their feet.
𝙎𝙤 𝙬𝙝𝙮 𝙙𝙤𝙚𝙨 𝙩𝙝𝙞𝙨 𝙝𝙖𝙥𝙥𝙚𝙣, 𝙬𝙝𝙖𝙩 𝙞𝙨 𝙩𝙝𝙚 𝙢𝙞𝙨𝙨𝙞𝙣𝙜 𝙥𝙪𝙯𝙯𝙡𝙚 𝙥𝙞𝙚𝙘𝙚?
So many nitty-gritty little factors really, but I will break it down below:
1. 𝙔𝙤𝙪𝙧 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙞𝙨 𝙩𝙤𝙤 𝙡𝙞𝙩𝙩𝙡𝙚, 𝙗𝙡𝙖𝙣𝙙 𝙤𝙧 𝙣𝙤𝙣-𝙚𝙭𝙞𝙨𝙩𝙚𝙣𝙩.
This means that your brand is probably not even known to the realm of search engines, and with too little content or lack of keywords, it can be really tricky for a search engine to even filter your website in. Keyword research is critical to know what your audience wants and how to gain their attention.
2. 𝙔𝙤𝙪 𝙝𝙖𝙫𝙚𝙣’𝙩 𝙧𝙚𝙜𝙞𝙨𝙩𝙚𝙧𝙚𝙙
Are you signed up for Google my Business? LinkedIn? Are any other platforms relevant to your market? It is important to know where to share your website, random facebook advertising pages are never going to give you the reach you need. Your business needs to be linked to the social platforms that will serve you well, and get your name out there. You may have an amazing product but if you are a Google no show, nobody knows you exist.
3. 𝙄𝙩 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙢𝙖𝙠𝙚 𝙨𝙚𝙣𝙨𝙚
Is your website flow easy to follow? Is there a basic marketing funnel in place that guides your audience from your social media pages to your website, to a landing page and then towards an action? Boundaries, people enjoy boundaries that make life easier to see and understand.
Tick tock, you have 7 seconds to make an impression online. After that, your viewer has clicked off. Ensure your website speed and loading time are quick, your landing page is catchy and your content draws them in.
5. 𝙏𝙝𝙚𝙮 𝙛𝙚𝙚𝙡 𝙩𝙝𝙚𝙮 𝙙𝙤𝙣’𝙩 𝙣𝙚𝙚𝙙 𝙮𝙤𝙪
Your audience already knows what they need, they just need to justify which brand they choose to go with. Is your website selling your benefits, or shoveling jargon to the masses? People want to feel they are being heard and understood – relationships are integral to business success.
6. 𝘼𝙡𝙡 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙
Your audience wants to know that you care about the community that you serve, not focused adverts on your brilliant product. They want to see the interaction, unique posting and they definitely want to engage with your brand. Are your social media pages interactive, busy and exciting? Are you gaining followers and growing your email list, creating a market that will purchase your product?
𝗗𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗮𝗹𝗹 𝘀𝗼𝘂𝗻𝗱 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗶𝗻𝗴?
It doesn’t need to be. Fit the pieces of the puzzle together well. Make the right investment and the returns will always come rolling in.